The 50-year-old rapper debuted his launch range for the luxury brand in June after being appointed the brandās creative director of menswear, by turning Parisā oldest bridge the Pont Neuf into a star-studded catwalk.
He told GQ Style about how his personality is central to his design process: āI look at myself like Iām the real customer.
āSo I design for what it is that I want and what Iām going to need.ā
Pharrell landed the coveted LV job after it was offered to him by the luxe brandās CEO Pietro Beccari.
The producer and rapper said: āIt wasnāt an interview or anything. It was like, āWill you accept this position? Will you accept this appointment?ā
āIām looking at the water and Iām just like, āWhat?āā
Pietro, 56, said about choosing Pharrell: āItās the first time someone has had the daringness to pick a real worldwide star to helm a house.
āHe has 13 Grammys and even Oscar nominations. One could say he has a Midas touch. So, as a creative director, while itās an experiment, I think it will be a successful one.ā
Pharrell titled his first collection for the fashion house āLVERSā in tribute to his roots in Virginia, and before his star-studded June show, performed a test run of his creative concepts for the lush clothing line in Virginia Beach during his annual three-day āSomething in the Waterā music festival.
He offered T-shirts costing $860 (about R16,000) and hoodies at $1,310 that would be representative of his LV style.
Pharrell said: āFrom Paris to VA, VA to Paris. Thatās literally the narrative. All of this is seeding that. Itās a part of my story.ā
In a separate chat, Pharrell has revealed he has a recording studio at his clothes design hub to keep himself constantly busy and inspired.
He told The New York Times Style Magazine about how he constantly flits between his music and fashion design: āBeing a producer and a creative director are similar. I can go from apparel to drums, from trunks to melodies.
āWithin my design studio, I have a section allocated to music, so I go back and forth all day.ā
He added about his LV appointment: āItās like Iām a perpetual student. If Iām the king of anything, itās the king of being a pupilā¦ being surrounded by so many talented people is the best.
āI mean, Iām an Aries, so Iāve always been super impulsive.
āBut without the resources and the people, Iād be just like every other person with a great idea.ā