Cape Town - This is not your average car dealership. At the first Porsche Studio in the Southern Hemisphere, opened this week in Cape Town’s Victoria and Alfred waterfront, you won’t find long rows of cars lined up for you to choose from.
Sure, there are a few cars standing around for you to sit in and get the feel of, but the Studio is more about interacting with a wider target group, showing you what Porsche can do to help you create your own ultimate car.
You can watch big-screen videos of the various models in real-world settings, with surround-sound to help you understand why Porsche owners prefer to listen to their cars, rather than the radio, and then move to the Trimming and Configuration Labs, to choose colours, wheel and interior options.
Endless possibilities in the Exclusive Manufaktur area. Picture: Porsche
In the Exclusive Manufaktur section you can scroll through an almost limitless range of add-on options, test-fit them virtually on your car to see how they’ll look - and then order the resulting, unique Porsche directly from the Studio, where you can also take delivery once the dream machine has been built and shipped.