Soccer legend Lucas Radebe is on a mission to mentor and inspire a new generation of female leaders.
The former Bafana Bafana captain has joined Volkswagen South Africa’s Train 4 Life programme, which aims to empower young girls through football and life skills education.
As a brand ambassador, Radebe will help to cultivate talent and foster personal growth among today’s youth.
The company’s Train 4 Life initiative came to life in 2021 as a partnership with the Department of Basic Education. It was specifically designed to empower young girls from disadvantaged communities, with the pilot programme having involved six high schools based in Alexandra.
“We are delighted to welcome Lucas Radebe into the Volkswagen family as our brand ambassador,” VWSA’s marketing head Bridget Harpur enthused.
“His values of leadership, resilience, empowerment and service align perfectly with Volkswagen’s mission to 'Move People Forward' and our goal of supporting our communities ‘Beyond the Drive’.”
Radabe said he was “incredibly honoured” to become part of the Volkswagen family and to support the brand’s youth empowerment initiatives.
“I am passionate about youth empowerment. Through the VW Train 4 Life and other brand’s youth empowerment initiatives, we are shaping strong, confident future athletes who can make a real impact in their respective communities.”
As part of his ambassadorial role, the soccer legend has also taken delivery of a new-generation Volkswagen Tiguan SUV, which was launched in South Africa in September.
Read more about the new Tiguan here
IOL Motoring