Katharyn van Woerkom, manager of Martell Marketing Activations with K.O and Nthabi Motsoeneng, Chief Marketing Officer for Pernod Ricard Africa & Middle East. Picture: Supplied
Lately, K.O has been on an unstoppable streak. He recently dropped a single titled ‘’Too Much’’ a track that’s already blazing up the charts, reminding everyone why he’s still one of the most respected voices in the industry.
As if that was not enough, K.O teamed up with one of hip hop’s rising star’s, Maglera Doe Boy on a track titled ‘’Let Me Cook’’ dubbed a smash hit by fans.
The collaboration is a massive moment in South African hip hop, uniting two of the genre’s titans.
But his recent wins did not stop there, he also made a mark on the soundtrack of Finding Lerato 2 with a song titled ‘’On The Way’’.
His ability to explore different genres and sounds adds the perfect edge to the soundtrack of top charting Netflix film.
And just to seal the deal on his epic year, K.O recently lit up the stage at the Friends of Amstel event in Durban where he delivered a performance that showed exactly why he’s still one of the hottest hip hop artists in South Africa.
With a career that’s spanned over a decade, K.O ’s influence in the local rap game is undeniable, making him the perfect fit for a luxury cognac brand that values both heritage and cutting-edge style.
Over the course of the upcoming year, K.O will work with the luxury cognac brand Martell on a variety of projects and campaigns aimed at encouraging people to be fearless and resilient as well as to forge their own paths.
"Martell remains committed to honouring those who courageously embrace challenges for the greater good, rather than adhering to norms that serve only a select few. Our partnership with K.O encourages individuals to forge their own paths and question the status quo," said Nthabi Motsoeneng, Chief Marketing Officer for Pernod Ricard Africa & Middle East.
She added that through this collaboration, they will show off the various, non-traditional ways to achieve success.
They also hope to give people the confidence and inspiration to follow their dreams with bravery and conviction while remaining loyal to who they are.
"I am thrilled to officially partner with a brand as iconic as Martell as their new ambassador - where my passion for music and fashion meets the artistry of fine cognac.
“Here’s to elevating every moment with style and swag as we plan some really dope audacious stuff together just for you,” said K.O.
Through this collaboration, K.O. and Martell will work on creative projects together. Some of these projects include his upcoming music festival, the release of his new album, and the one year anniversary of his apparel store, Swave, which is next month.
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