People visit the booth of Xiaomi at the second China International Supply Chain Expo (CISCE) in Beijing, capital of China, November 28, 2024. Picture: Na Yuqi / Xinhua

CONNECTING PARTNERS

This year, over 620 companies, institutions, and international organisations are participating in CISCE, a 20-percent increase from the inaugural expo. The proportion of overseas exhibitors has risen from 26 percent to 32 percent, with European and American companies accounting for half of that group.

So, why are so many international companies flocking to CISCE?

At the expo's opening, Ren Hongbin, chairman of the China Council for the Promotion of International Trade, emphasised that CISCE serves as a bridge for industries, fostering innovation and facilitating market access across countries.

As the world's first national-level exhibition dedicated to supply chains, CISCE helps businesses worldwide integrate into the global industrial and supply chains.

What makes CISCE special is its focus on the entire supply chain ecosystem. Unlike traditional trade expos that showcase individual products, CISCE emphasises the networks, collaborations and connections that drive the supply chains forward. Exhibitors are not just competing for customers; they are seeking long-term partnerships and new opportunities.

"We're excited to engage with organisations across the life sciences and genomics industries at this year's expo, and we look forward to sparking new collaborations and breakthroughs," said Yang Shuang, executive vice president of BGI Group, a genome research organisation.

"At this year's expo, my company iMpact is focused on showcasing how we empower Chinese businesses to succeed in overseas markets by building trust and facilitating strong, localised partnerships. CISCE supplies us with a platform to connect my company with our potential partners," Chris Pereira, founder and CEO of communications and business consulting group iMpact, told Xinhua.

"As a fast food chain enterprise, Burger King (China) came to the exhibition to showcase the services and products which we can supply to our partners and potential partners. Besides that, we seek new cooperation opportunities here, and CISCE supplies us with these opportunities," said Atakan Bozkurt, CEO of Burger King (China).