South Africa Gears Up for High-Speed Glory, and Xiaomi is Already Leading the Race

Johannesburg, South Africa – 13 August 2025 - As South Africa inches closer to reclaiming its place on the global motorsport stage, the national buzz around speed, precision engineering, and next-gen performance is impossible to ignore. While the country awaits confirmation of a world-class motorsport event that could light up our circuits and global profile, Xiaomi South Africa will deliver the kind of engineering excellence and adrenaline-pumping innovation that fans are craving – not on the track, but on the road.

Enter the Xiaomi SU7 Ultra, a fully electric smart vehicle that has already begun turning heads globally. It has set the Fastest Electric Executive Vehicle record at the Nürburgring Nordschleife with a blistering lap time of 7:04.957 minutes. Equipped with the optional track package, Xiaomi SU7 Ultra conquered the legendary circuit on its first attempt, establishing itself as the undisputed leader in high-performance electric vehicles.

A Smart Ecosystem in the Fast Lane

Globally known for disrupting the smartphone space, Xiaomi’s journey in South Africa has evolved at remarkable speed. The brand has built a strong and growing base of tech-savvy consumers who value innovation without compromise, and that ethos now extends beyond the screen and into the driver’s seat.

In Q2 of 2025, Xiaomi ranked as the number three smartphone vendor in South Africa, with a 12%-unit share and 3% annual growth, reflecting strong local demand and sustained consumer trust in the brand.

From powerful smartphones to smart home ecosystems, and now intelligent electric vehicles, Xiaomi is positioning itself as a lifestyle brand, not just a tech brand. 

Performance That Matches the Moment

The Xiaomi SU7 Ultra was built for thrill-seekers and tech enthusiasts alike. With its high-performance electric powertrain, intelligent driving features, and refined design, it’s the kind of vehicle that feels at home both in the city and on the open road.

And with 0-100 km/h acceleration in under 3 seconds, it certainly knows how to make an entrance. Just as South Africa eyes the return of international motorsport glory, Xiaomi is helping to shape a homegrown narrative of speed, innovation, and excellence. The SU7 Ultra isn’t just an EV, it’s a symbol of where technology and performance meet, right here on South African soil.

Innovation You Can Feel and Afford

In true Xiaomi fashion, the SU7 Ultra brings together premium quality, cutting-edge innovation, and affordability values that have defined the brand’s meteoric rise in mobile technology and now drive its expansion into the auto world.

Join Xiaomi’s Innovation Journey

At Xiaomi, “Innovation for Everyone” is more than just a slogan; it’s a guiding principle. It reflects the brand’s promise to bring world-class technology to more people, without compromising on quality or sustainability. Whether you’re capturing life with a Xiaomi smartphone, controlling your smart home ecosystem, every product is designed with intuitive performance, responsible design, and long-term sustainability in mind. It’s how Xiaomi is helping to build a smarter, more connected, and more sustainable future for all South Africans.

As South Africa looks ahead to a potential era of speed, engineering brilliance, and international attention, Xiaomi invites tech lovers to explore how the brand is already driving that future, one breakthrough at a time.

About Xiaomi 

Xiaomi Corporation, established in 2010, is a global leader in consumer electronics and smart manufacturing. With a commitment to innovation and high-quality products, Xiaomi ranks among the top three smartphone companies worldwide. Xiaomi products are available in over 100 countries, including South Africa, making cutting-edge technology accessible to everyone.

Website: https://www.mi.com/za FB:  https://www.facebook.com/XiaomiSouthAfrica INS:  https://www.instagram.com/xiaomi.southafrica/ X:   https://x.com/Xiaomi_ZA TT:  https://www.tiktok.com/@xiaomi.southafrica