A group of friends taking a selfie while on a trip. Picture: Supplied
When it comes to post-Covid travel, data reveals that empty nesters are leading the pack when it comes to revenge travel.
A term that emerged from the depths of lockdowns to encapsulate a collective yearning, revenge travel revolved around the urgent desire to escape the confines of quarantine; however, it has since evolved into a broader narrative of celebrating freedom and life fulfilment.
According to Antoinette Turner, General Manager at Flight Centre South Africa, the idea of “making up for lost time” has always been at the core of revenge travel.
“But it’s shifted to people who are looking to travel at pivotal moments in their life,” said Turner.
She noted that this shift reflects a deeper understanding of what it means to embrace life after years of restrictions — a trend that is particularly resonant with the empty nester demographic.
Data from Forbes highlights this phenomenon, noting that the 60+ age group, largely comprising empty nesters, is reshaping the landscape of luxury travel.
In what is often labelled as SKI trips (spending kids’ inheritance), this group focuses on fulfilling their own dreams and desires, stepping confidently into a new chapter of their lives.
Why does revenge travel resonate with empty nesters?
Turner highlighted that when the kids leave home, these individuals are rediscovering themselves through travel.
“They’re booking extended stays in destinations they couldn’t necessarily consider when raising children, and seeking out truly immersive, cultural experiences in places like Provence and Tuscany,” she said.
The expert said that this newfound freedom, comes with with several advantages and they are as follows:
Extended trips: With no obligations to school terms or academic calendars, empty nester’s can decide when and for how long to travel — enjoying the spontaneity that was once curtailed.
Tourist enjoyment: Longer trips allow for a deeper exploration of destinations, indulging in various experiences without the pressure of tight schedules.
Shoulder season travel: Flexibility with dates allows them to enjoy quieter tourism times, leading to both a tranquil experience and savings on accommodation.
Revenge travel isn't solely a solo pursuit
Turner noted that revenge travel isn’t a solo pursuit for empty nester’s and mixed-generation adventures are on the rise, as families take advantage of long December holidays, reconnecting and creating lasting memories together.
“Research by Virtuoso shows that multi-generational travel increased by 35% in 2024, with a particular focus on exclusive-use villa rentals, where families can relax and bond,” said the expert.
She also said that this dual-directional travel trend means Millennial and Gen X travellers are inviting their parents on holidays for childcare support, while grandparents often help fund these excursions, creating an enriching experience for all involved.
Sabbaticals and career breaks also influencing revenge travel
Moreover, Turner noted that the rise of strategic sabbaticals and career breaks has introduced another layer to revenge travel.
“Professionals are keen to focus on personal growth, often blending remote work with travel.
“Destinations in Asia, such as Japan, Thailand, and Vietnam, are fast becoming favourites due to their appeal as locations that cater to this new class of travellers seeking both cultural and culinary experiences,” she added.
As 2025 approaches, the landscape of revenge travel continues to flourish, with certain experiences rising in popularity among empty nesters and other adventure seekers worldwide.
These include:
In conclusion, Turner noted that the most successful revenge trips are often those that mark significant life transitions.
“Whether it’s celebrating retirement with a world cruise or embarking on a trek to base camp at Everest after the kids leave home, the essence lies in selecting experiences that resonate with personal freedom and achievements,” she said.
Ultimately, revenge travel has emerged as a powerful vehicle for personal transformation, familial bonding and life celebration — an exhilarating trend that shows no signs of subsiding.